The Asian market North San Diego County drives to.
Asian Market La Sorpresa Barata in Escondido is a full-service Asian grocery serving the entire San Diego region. Vietnamese, Thai & Lao, Filipino, Korean, Japanese, and Chinese ingredients, fresh produce, a butcher counter, and over two decades on Valley Parkway. Open 8 AM–8 PM, seven days a week.
Closer than Convoy. Easier than Mira Mesa. Two minutes off the I-15, with free parking right at the door.
North County’s full-service Asian grocery — without the Convoy crowds.
Two minutes off the I-15
Direct shot up the 15 from anywhere in San Diego. No surface streets, no traffic, no parking hunt.
Free, abundant parking
A full lot at the front door. Park, shop, load up — nobody’s circling the block.
Real selection, not a token aisle
2,000 sq ft of Asian produce, 6 doors of ice cream, a wall of soy sauces — the same depth you’d expect from Convoy or Mira Mesa.
How to get here from anywhere in the county.
We’re at 850 E. Valley Pkwy in Escondido, just off the Valley Parkway exit from the I-15. Here are the drives San Diego shoppers tell us about.
From
Downtown San Diego
35 min32 miI-15 N to CA-78 W, exit Centre City Pkwy / Valley Pkwy.
From
Mira Mesa / Sorrento Valley
25 min22 miI-15 N to Valley Pkwy exit — straight shot up the 15.
From
Convoy District / Kearny Mesa
30 min28 miI-15 N or I-805 N to I-15 N, exit Valley Pkwy.
From
Carlsbad / Encinitas
20 min15 miCA-78 E to Centre City Pkwy / Valley Pkwy exit.
From
Oceanside / Vista
25 min18 miCA-78 E across the 78 to Centre City Pkwy.
From
Poway / Rancho Bernardo
15 min10 miI-15 N to Valley Pkwy exit — quickest route in the county.
From
Temecula (South)
30 min28 miI-15 S to Centre City Pkwy exit.
From
La Jolla / UCSD
35 min28 miI-5 N to CA-56 E to I-15 N, exit Valley Pkwy.
Every Asian pantry, under one roof.
We carry pantry staples from across six cuisines, curated by people who cook these foods at home. Tap into each section below.
Vietnamese
Three Crabs fish sauce, banh pho noodles, fresh Thai basil, Vietnamese coffee, and pork belly cut to order.
Vietnamese ingredients in Escondido →Korean
Chung Jung One gochujang, Shin Ramyun, bulgogi cuts, soju, kimchi, and a full wall of Korean snacks.
Korean ingredients in Escondido →Thai & Lao
Curry pastes, kaffir lime leaves, padaek, sticky rice, Thai basil, and fish sauce from every major region.
Thai & Lao ingredients in Escondido →Filipino
Milkfish (bangus), banana ketchup, jufran, dried mangoes, ube, and Pinoy snack favorites.
Filipino ingredients in Escondido →Japanese
Kikkoman soy, Kewpie mayo, panko, miso, mochi ice cream, Pocari Sweat, and sushi-grade fish on order.
Japanese ingredients in Escondido →Chinese
Lee Kum Kee oyster sauce, Shaoxing wine, dried mushrooms, sticky rice, hot pot, and Sichuan peppercorns.
Chinese ingredients in Escondido →Take a virtual tour before you make the drive.
Why North County stopped driving south.
“Used to drive 25 miles down to Convoy for Asian groceries. The selection here is great and the prices aren't too bad — especially for North County.”
Sir R2G2
Local Guide · 15 reviews
“Hidden gem. I was able to find a lot of my favorite Asian comfort foods here. I usually drive over 45 minutes south — this is so much closer.”
Joyce Preciado
Local Guide
“Amazing selection of Asian sauces. Asian-style soup spoons and chopsticks. They have the dragonfruit that's dark red inside — delicious.”
Michael Lyons
Local Guide
Plan the trip from San Diego.
Open seven days a week, with easy parking and a butcher counter that takes special orders. Call ahead for anything specific and we’ll have it ready.
