Asian Market Escondido
Filipino ingredients

Filipino Groceries in Escondido.

From silog breakfasts to weekend lechon, we carry the brands Filipino families in North County actually shop for.

850 E. Valley Pkwy, Escondido

Frozen milkfish and Filipino seafood at Asian Market Escondido

What we carry, and why.

Asian Market La Sorpresa Barata stocks Filipino groceries deep enough to support full weekly meal planning. We carry frozen bangus (milkfish), longanisa, tocino, tapa, and dried fish like daing and tuyo. The butcher cuts pork belly for lechon kawali and chicharon, and we keep pork hocks for crispy pata.

On the pantry side we carry Datu Puti vinegar, Silver Swan soy sauce, Mama Sita seasoning mixes for adobo, sinigang, and kare-kare, plus Jufran and UFC banana ketchup. The freezer has frozen ube halaya, frozen leaves for laing, and ready-to-cook lumpia wrappers.

Our snack aisle is heavy with Boy Bawang, Oishi prawn crackers, polvoron, and Choc-Nut. We carry Magnolia ice cream pints in ube, mango, and cheese, plus Pinoy beverage staples like Sarsi and calamansi juice.

On the shelf

Filipino pantry — what we stock.

A non-exhaustive list of the filipinoitems we keep on the shelves week to week. If a product is listed on our website, we carry it in-store — for anything not shown, submit a product request.

Pantry & seasonings

  • Datu Puti vinegar (cane and coconut)
  • Silver Swan soy sauce
  • Mama Sita mixes (adobo, sinigang, kare-kare, mechado)
  • Jufran and UFC banana ketchup
  • Knorr sinigang mix (sampaloc and gabi)
  • Coconut milk, coconut cream, gata

Meat & seafood

  • Frozen bangus (milkfish) whole and butterflied
  • Longanisa (sweet and garlic varieties)
  • Tocino and tapa
  • Pork belly for lechon kawali
  • Pork hocks for crispy pata
  • Dried fish — daing, tuyo, dilis

Frozen & specialty

  • Frozen ube halaya and ube jam
  • Frozen taro leaves for laing
  • Lumpia wrappers (small and large)
  • Frozen pandesal and ensaymada
  • Halo-halo mix kits

Snacks & drinks

  • Boy Bawang corn nuts
  • Oishi prawn crackers and Pillows
  • Polvoron, Choc-Nut, Chiz Curls
  • Magnolia ice cream — ube, mango, cheese
  • Sarsi, calamansi juice, kalamansi soda
Related departments

Walk these aisles for filipino cooking.

Refrigerated case of quality cut meats at Asian Market Escondido

Meat & Seafood

Quality cuts ready for the wok or the grill — plus fresh and frozen seafood for every dish.

Frozen milkfish and seafood at Asian Market Escondido

Milkfish & Frozen Seafood

Frozen milkfish (bangus), shrimp, octopus, squid, fish balls — ready for sinigang or hot pot.

Vegetarian and vegan foods aisle at Asian Market Escondido

Vegetarian & Vegan

Mock meats, Buddhist-style proteins, tofu, tempeh, and plant-based snacks for every diet.

Aisle of Asian snacks at Asian Market Escondido

Snacks

Mochi, biscuits, jelly cups, dried squid — the snacks you remember from home.

Six freezer doors of Asian ice cream at Asian Market Escondido

Frozen & Ice Cream

Six full doors of ice cream plus dumplings, baos, hot pot fixings, and weeknight proteins.

What to cook

Signature filipino dishes — everything in stock.

Adobo

Soy-vinegar braised chicken or pork — the national dish, weeknight-easy.

Sinigang

Sour tamarind soup with bangus, pork, or shrimp.

Pancit Bihon

Stir-fried rice noodles with vegetables and longanisa.

Need a specific filipino ingredient?

If it’s listed here or on a department page, we carry it in-store. For anything not shown, submit a product request or call the butcher counter for any cut.

Asian Market La Sorpresa Barata storefront in Escondido
All cuisines